{"product_id":"24k-gold-mask","title":"24K Gold Mask","description":"\u003ch3 class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003e24K Gold Mask by Mel Skincare\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eThe ultimate luxury with our 24K Gold overnight mask. This opulent, multi-functional treatment is scientifically formulated to work while you sleep, harnessing the power of precious ingredients to reset your skin's radiance. Wake up to a complexion that looks visibly firmer, profoundly hydrated, and glowing from within.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-CA\"\u003eKey Features:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eCATEGORY 1: THE \"GOLD STANDARD\" BRIGHTENERS (Pigment Inhibitors)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eThis mask contains a \"stack\" of four different brightening agents that work on different pathways to stop pigmentation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan lang=\"EN-CA\"\u003eARBUTIN\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eFunction: A hydroquinone derivative found in bearberry plants. It inhibits tyrosinase, the enzyme needed to produce melanin. It prevents dark spots from forming and fades existing ones gently.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan lang=\"EN-CA\"\u003eKOJIC DIPALMITATE\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eFunction: A stable derivative of Kojic Acid (originally from mushrooms). It is another potent tyrosinase inhibitor. It works well with Arbutin because it attacks the pigment production process at a slightly different point, creating a \"double blockade\" against dark spots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan lang=\"EN-CA\"\u003eHEXYLRESORCINOL\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eFunction: A synthetic brightening agent that is structurally similar to resorcinol. Studies suggest it is even more effective at inhibiting tyrosinase than some prescription brighteners. It also has strong antioxidant properties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan lang=\"EN-CA\"\u003eGLUTATHIONE\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eFunction: The \"master antioxidant.\" It lightens skin by converting the type of melanin you have (eumelanin = dark\/brown) to a lighter color (pheomelanin = yellow\/red). It also neutralizes the free radicals that trigger pigmentation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan lang=\"EN-CA\"\u003eASCORBIC ACID \u0026amp; ASCORBYL PALMITATE\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eFunction: Pure Vitamin C and a stable ester form. Vitamin C brightens by reducing melanin formation and protecting the skin from UV damage. It also boosts collagen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"\u003e\u003chr size=\"0\" width=\"100%\" align=\"center\"\u003e\u003c\/div\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eCATEGORY 2: THE ANTI-AGING \u0026amp; REGENERATION CORE\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eThese ingredients target wrinkles, texture, and skin repair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan lang=\"EN-CA\"\u003eRETINOL\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eFunction: The gold-standard anti-ager. It speeds up cell turnover, stimulates collagen production, and unclogs pores. It helps smooth fine lines and improve skin texture over time. Note: This makes the mask a \"treatment\" product, not just a hydrating sheet mask.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan lang=\"EN-CA\"\u003eRHODODENDRON FERRUGINEUM LEAF CELL CULTURE EXTRACT (Alpine Rose)\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eFunction: A high-tech biotechnology ingredient. This extract is derived from cells of the Alpine rose, a plant that survives extreme UV and cold. It is designed to protect human skin from environmental stressors (UV, pollution, temperature changes) and has anti-aging properties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan lang=\"EN-CA\"\u003eBACILLUS\/SOYBEAN\/FOLIC ACID FERMENT EXTRACT\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eFunction: A ferment that conditions the skin. It is rich in amino acids and peptides that help strengthen the skin barrier and improve hydration.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan lang=\"EN-CA\"\u003eHYDROLYZED WHEAT PROTEIN\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eFunction: Forms a film on the skin that provides a temporary tightening\/lifting effect, making fine lines look less visible instantly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"\u003e\u003chr size=\"0\" width=\"100%\" align=\"center\"\u003e\u003c\/div\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eCATEGORY 3: THE \"LIQUID GOLD\" LUXURY \u0026amp; INSTANT GLOW\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eThese ingredients provide the immediate visual payoff and the \"luxury\" feel of the mask.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan lang=\"EN-CA\"\u003eCOLLOIDAL GOLD\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eFunction: Microscopic particles of gold. While it has anti-inflammatory properties, its primary role here is perceived luxury. It gives the product its \"gold\" identity and is believed to help conduct other ingredients into the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan lang=\"EN-CA\"\u003eCI 77891 (TITANIUM DIOXIDE)\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eFunction: A white mineral pigment. In a mask, it acts as a physical brightener. It sits on top of the skin and reflects light, making the skin look instantly brighter, fairer, and more even-toned immediately after washing off the mask.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan lang=\"EN-CA\"\u003eCI 77019 (MICA)\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eFunction: Crushed mineral that gives a shimmering, pearlescent glow. This is responsible for the \"illuminated\" or \"glass skin\" effect you see right after use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan lang=\"EN-CA\"\u003eCI 77861\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eFunction: Likely a treated titanium dioxide or tin oxide that enhances the pearlescent effect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan lang=\"EN-CA\"\u003eTOURMALINE EXTRACT\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eFunction: A gemstone powder. It is claimed to emit negative ions and far-infrared rays, which are said to boost microcirculation and help active ingredients absorb better. It adds to the \"high-tech luxury\" narrative.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"\u003e\u003chr size=\"0\" width=\"100%\" align=\"center\"\u003e\u003c\/div\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eCATEGORY 4: THE SOOTHING \u0026amp; BARRIER SUPPORT\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eThese ingredients are crucial because they counteract the potential irritation from the Retinol and strong brighteners.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan lang=\"EN-CA\"\u003eALLANTOIN\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eFunction: A powerful soother and wound healer. It promotes cell regeneration and calms irritation. It ensures that the skin can tolerate the Retinol and Kojic Acid without getting red or inflamed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan lang=\"EN-CA\"\u003eALOE BARBADENSIS LEAF JUICE POWDER\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eFunction: Provides cooling hydration and contains enzymes that gently soothe the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan lang=\"EN-CA\"\u003eDIPOTASSIUM GLYCYRRHIZATE\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eFunction: A salt derived from Licorice root. It is a potent anti-inflammatory that calms redness and sensitivity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan lang=\"EN-CA\"\u003eMACROCYSTIS PYRIFERA EXTRACT (Giant Kelp)\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eFunction: A seaweed rich in minerals and vitamins. It hydrates, soothes, and provides antioxidants to protect the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"\u003e\u003chr size=\"0\" width=\"100%\" align=\"center\"\u003e\u003c\/div\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eCATEGORY 5: THE MOISTURE \u0026amp; NUTRITION BASE\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eThese ingredients ensure the skin is left soft and hydrated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan lang=\"EN-CA\"\u003eSIMMONDSIA CHINENSIS (JOJOBA) SEED OIL \u0026amp; JOJOBA ESTERS\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eFunction: Jojoba oil is chemically similar to human sebum. It absorbs easily, moisturizes without clogging pores, and helps repair the skin barrier. The esters are a waxy form that provides a soft, silky after-feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan lang=\"EN-CA\"\u003eGLYCERIN\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eFunction: A humectant that draws moisture into the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan lang=\"EN-CA\"\u003eSODIUM HYALURONATE\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eFunction: Holds up to 1000x its weight in water, providing deep hydration and plumping the skin to reduce the appearance of fine lines.\u003c\/span\u003e\u003cspan lang=\"EN-CA\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-CA\"\u003eHow to use: \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eGently apply the moisturizer all over your face, forehead, cheeks, nose, chin, neck and décolleté. Using your fingertips, massage the product into your skin using upward and outward circular motions. Avoid pulling or dragging the skin. Used during AM\/PM. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-CA\"\u003eIdeal for:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eAll skin types\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-CA\"\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\"\u003eAqua, Butylene Glycol, Isohexadecane, Dimethicone, Simmondsia Chinensis (Jojoba) Seed Oil, Polyglyceryl-6 Distearate, Cetyl Alcohol, Glyceryl Stearate, Glycereth-26, Stearic Acid, Stearyl Alcohol, PEG-100 Stearate, Polyglyceryl-3 Beeswax, Glycerin, Chlorphenesin, Carbomer, Propylene Glycol, Jojoba Esters, Triethanolamine, Disodium EDTA, Allantoin, Aloe Barbadensis Leaf Juice Powder, Dipotassium Glycyrrhizate, Macrocystis Pyrifera Extract, Hydrolyzed Wheat Protein, Xanthan Gum, PVP, Bisabolol, Polysorbate 20, Tourmaline Extract, Hexylresorcinol, Alcohol, Colloidal Gold, Lecithin, Caprylic Acid, 1,2-Hexanediol, Bacillus\/Soybean\/Folic Acid Ferment Extract, Alcohol Denat, PEG\/PPG\/Polybutylene Glycol-8\/5\/3 Glycerin, Arbutin, Kojic Dipalmitate, Palmitoyl Hydroxypropyltrimonium Amylopectin\/Glycerin Crosspolymer, Isomalt, Sodium Hyaluronate, PEG-400, Tocopheryl Acetate , Caprylyl Glycol, Ascorbic Acid, Linolenic Acid, Capric Acid, Caproic Acid, Glutathione, Hydrogenated Lecithin, Tetrasodium EDTA, Tocopherol, Retinol, Ascorbyl Palmitate, BHA, BHT, Rhododendron Ferrugineum Leaf Cell Culture Extract, Hexylene Glycol, Sodium Benzoate, Lactic Acid, CI 77891, CI 77019, CI 77861\u003c\/span\u003e\u003c\/p\u003e","brand":"Mel Skincare","offers":[{"title":"Default Title","offer_id":52796578267433,"sku":null,"price":53.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/8450\/3849\/files\/IMG_7105copy-straight.png?v=1772921908","url":"https:\/\/melskincare.ca\/products\/24k-gold-mask","provider":"Mel Skincare","version":"1.0","type":"link"}